From the Creative Department to the Marketing Suite
Serving in management positions in marketing communications departments and as a creative director has given me a broader perspective regarding how all the pieces fit together. Without a good strategy, based on solid research and real business goals, the creative development will miss the opportunity to communicate the right message to the consumer. In return, without stunning art direction and persuasive copywriting, the strategy will go unnoticed.
It is the harmony of these two disciplines—marketing communications strategy and creative tactics—that helps organizations break through the clutter and achieve true results.
That is the space where I work. With over twenty years of combined experience working in marketing communications and creative development, I have helped many organizations reach their goals. From lead-generation to building brands, I have had the pleasure of working with some of the best and brightest.